The Value of Minerva Marketing. We help clients to:
- Grow revenue or take growth to the next level
- More clearly define the target market, value, and competitive advantages
- Sharpen market messages and improve client and prospect communications
- Launch a new product or service (or manage and grow an existing one)
What we do
Minerva Marketing focuses on organizations selling people's talent and ideas — in tax, accounting, human resources, financial services, science, engineering, technology, education, and others. These groups have unique marketing issues and challenges. Minerva Marketing helps improve the marketing strategy, messages, materials and brand — and sharpen the focus on customers to increase revenue.
Why Minerva Marketing
Led by Barbara Faculjak, Minerva Marketing's team of highly experienced consultants bring the following to your organization:
· Extensive experience in the services industry
· Deep expertise in all areas of marketing — strategy, product development and management, communications and branding, pipeline/sales training and management, client retention, market and trend research, strategic review and update
· Ability to synthesize varying issues and viewpoints - translating your needs into a cohesive action plan
· Solid marketing and business acumen
· Action and results-oriented approach
· Executive presence
· High energy
Minerva Marketing can help your organization:
- Grow revenue or take growth to the next level
- More clearly define the target market, value, and competitive advantages
- Sharpen market messages and improve client and prospect communications
- Launch a new product or service (or manage and grow an existing one)
- Better focus the existing marketing budget and staff — or move from tactical to strategic marketing
- Improve pipeline management, cross-selling to current clients and business development conversations.