What we do

Minerva Marketing helps service companies sharpen their approach to the market and improve sales — from setting the strategy through targeting, pricing, identifying competitive advantages and writing key messages and marketing communications.

When to call us

Minerva Marketing focuses on helping companies or firms that sell people's talent and ideas — in law, accounting, HR services, biotechnology, education, real estate and others. These groups have unique marketing issues and challenges. Minerva Marketing can help your organization:

• Grow revenue or take growth to the next level
• More clearly define your target market
• Sharpen market messages
• Better focus the existing marketing budget and staff — or move from tactical to strategic marketing
• Cross-sell to current clients
• Leverage a service across the entire organization
• Create a sales culture

Why Minerva Marketing

Led by Barbara Faculjak, Minerva Marketing's team of highly experienced consultants bring the following to your organization:

• Extensive experience in the services industry
• Deep expertise in all areas of marketing — strategy, product development and management, communications and branding, pipeline/sales training and management, client retention, market and trend research, strategic review and update
• Ability to synthesize varying issues and viewpoints - translating your needs into a cohesive action plan
• Solid marketing and business acumen
• Action and results-oriented approach
• Executive presence
• High energy